Buying likes on Facebook is a bad idea for some, but does it harm businesses? In this article we’ll discuss the reality of buying Facebook likes despite being “more costly” than other social media marketing tactics.
Buying Facebook likes has become so prevalent that in early 2012, Mark Zuckerberg announced that the site will track down illegitimate “likes”. However, this move by Facebook was questioned by several social media analysts.
The “Fake Liking” Industry
According to Bryan C. Del Monte, chairman of THE DEL MONTE AGENCY, a practical way to buy Facebook likes is through relying on companies tracking “fake likes”. These companies regularly advertise their services via Facebook chat rooms and private message boards.
Del Monte said that some companies are using these techniques in generating fake likes only to buy Facebook likes:
- Setting up phony profile pages – This is done by allowing companies to install a malicious code in certain “third-party” sites compatible with Facebook like button.
- Coding a LIKE button – A seemingly quick way to buy Facebook likes is by coding a LIKE button. This is done by companies to allow people to like a product, service or anything else on Facebook.
Del Monte also said that brands get the most number of Facebook likes that were bought. In just three seconds, a particular brand can get 15,000 likes.
In addition, buying fans is also a way of buying Facebook likes. Del Monte explained that you can buy fans, but you have to do it by means of genuine interactivity, web content strategies and advertising.
Buying Facebook Likes Only To Setup Anyone in Throwing Good Money
Avoiding “dodgy reach” services by buying Facebook likes has become a thing for many small-time companies. Phony Facebook followers aren’t as legit as the real ones. As a matter of fact, in certain cases some phony followers can throw good money.
Facebook charges companies a fee for promotion of posts to followers. The more followers or likes, legit or not, the higher the fee Facebook will charge.
Not All Purchased Facebook Likes Are Equal
WAM Enterprises, an independent social media marketing firm, gauge on the usefulness of buying Facebook likes. According to WAM chairman Mike Wolfe, brands can expect to see a gradual increase by Facebook.
Wolfe said that buying fake likes on Facebook is considerably a good idea for organizations and businesses because it emphasizes the appearance of a recognized or famous brand.