There are many social sites that are on the internet and Twitter is one of these. Only a person with an account can post tweets or reply to them. In Twitter, the user will open an account and start updating posts which are referred to as tweets. This is where Twitter differs from other sites in that it has a limited number of characters that can be put in a tweet, the amount of characters allowed is only 140.[hr]
To connect to others, one has to have at the very least a follower to read their tweet. A follower is a person who requests to connect with a particular person. The twitter platform has left individuals the option to choose whether to reciprocate by following such persons who have made requests. It is therefore not obligatory that if one accepts a request they have to reciprocate. The number of followers is not limited although there is a preferred ratio of followers versus following. Twitter also gives the option for verified company accounts for control of information. Twitter also has categories for different accounts allowing the user to pick one that best suits their purposes and their followers.
Incentives like offering to follow follower requests will most likely lead to the account having more followers but even more importantly, to follow such people will bring clients closer. This is very advantageous if the account is one made for business purposes. The closeness makes it easier to make tailor made material for the followers on twitter, which is mostly used by the youth and the 30-49 years age bracket.
Once a tweet has been posted the readers of such tweets can then reply to the tweets or retweet them. Retweeting is a way of sharing another person’s post; such a post will appear on the page of the person who has shared it showing the source of the same. This makes this a great tool for business people who wish to expand their client list.
The twitter platform allows the followers to have the information that the owner wants them to have and still get the feedback. A major advantage with twitter is that it is accessible from many mobile platforms and is in fact mostly used from mobile devices. The feedback can therefore be acted upon very fast.
Besides tweeting, the owner of the account can also communicate the content through twitvids for the followers which contain relevant information. The followers can then opt to retweet the message to pass it along. The same platform can also be used to send messages privately to a specific follower who is a client.
Twitter is therefore a great way to give updates and information on products and services and the same can be linked to the website’s short url for easier access to the consumer where they can access the full content of the message. Unlike other platforms, Twitter has been embraced by the business community which takes advantage of its various features.