With over 2 billion active monthly users, Instagram is undoubtedly one of the most widely used social networking sites. This opens up a massive door for businesses to reach out to this demographic of consumers.
Gaining a sizable following on Instagram, however, takes time and effort. It’s a lengthy procedure, but you may do more in less time with some assistance. Here are 12 ways to increase the number of engaged Instagram users following your company.
1. Create an Interesting Biography
Your bio is the first thing people who visit your profile will see. Therefore it’s an essential element of generating an excellent first impression. If you want more people to follow you on Instagram, you need a bio that makes them want to.
You must do more than provide your contact information and website URL; you must convey a compelling story about your business. Simply stating the nature of your company won’t get you noticed. You must motivate your target audience to engage with your brand.
Yeti, an outdoor gear manufacturer, has provided a model of a compelling Instagram bio.
2. Build and Keep a Distinct Instagram Brand Identity
After reading your bio, Instagram users will be sent directly to your feed. Furthermore, the impression consumers get from viewing your feed significantly influences their affinity for your brand.
Consistency in brand colors, post kinds, voice, etc., is crucial since these elements help customers identify with your product. And it should be crafted so that people will automatically place it with your brand once they view your article.
3. Make Use of Trending Hashtags
Using hashtags is a proven strategy to increase exposure and popularity on Instagram. You should look into the popular and appropriate hashtags for your industry and content. Then, to reach the individuals who follow these hashtags, utilize a variety of them in all of your Instagram posts.
It’s a good idea to utilize a variety of hashtags, both those that are widely used and those that will make you stand out in your field. The maximum number of hashtags per Instagram post is 30, and you should use them all.
4. Make your own branded hashtag and spread the word about it.
Create and market your hashtag in addition to using trending ones. This may be unique to your company or even a specific advertising push. Promoting your brand and your campaigns on Instagram may be facilitated by using brand-specific hashtags.
You can get people talking about your campaign on Instagram by creating a catchy hashtag for the occasion. As a result, you can access user-generated material and publicity at no cost, expanding your audience and attracting new followers.
Here’s how Dove promotes their campaigns by tapping into user-generated material using campaign-specific hashtags.
5. Tips for Better Captions
Instagram captions are a great place to interact with your present following and convince them to spread the word about your business. Why not take advantage of the situation?
You can do much with Instagram captions like tag people, pose questions, initiate discussions, etc. The more you solicit feedback from your readers, the more probable they will share your content with their friends.
You may also urge your followers to promote a discount or promotion by tagging their friends. Explain its context if you want more significant interaction with the image or video you share.
6. Get Involved in Trending Topics.
Here’s the flip side of what we discussed before. If you want to have an impact, you need to do more than start discussions; you need to join in.
If you come across a topic being discussed in your field that is attracting much attention, don’t be shy about adding your two cents. Indeed, who can say? Some folks may be interested enough to check out your profile and follow you.
7. Keep an eye on the pictures you’ve tagged
Keeping your reputation in good standing is crucial if you want to attract and keep a large following. You can monitor the kinds of postings in which your brand is mentioned. From your profile, followers may see all of the photos and videos in which you have been mentioned. This means you should keep an eye on who is tagging you and in what kind of postings.
Use the “edit tags” function or modify the settings so only approved posts appear in your tagged posts.
8. Focus on Your Neighborhood
Local hashtags and geotagging on Instagram are equivalent to search engine optimization practices in a specific area. You should not discount the importance of catering to nearby consumers.
The following are two options for accomplishing that goal.
Be Sure to Add Your Location to Your Updates
Including location information in your Instagram posts will help you reach individuals in your immediate area. Many Instagram users use the search function to find relevant material in their area; optimizing your posts with geotags can boost your visibility in these results. It’s like doing search engine optimization for a local business, just on Instagram.
A geographical search on Instagram will bring up your posts before others’ results. That way, you can gain more Instagram followers in your area.
Use geotagged hashtags
Reaching out to individuals in your area who share your interests is another problem that local hashtags help you overcome. You may reach a large subset of Instagram’s user base by using trending local hashtags.
9. Incorporate Calls to Action Everywhere
Instagram gives you various ways to incorporate calls to action into your posts, and you should use them all. Calls to action (CTAs), such as “shop now” or “swipe up to know more” on Instagram Stories, might increase conversions.
A call-to-action (CTA) asking readers to share your material, visit your profile, or do any desired action is better than nothing.
Look at this caption to see how Staples uses a simple CTA to get visitors to share their content.
10. Use Swayers to Your Advantage
One definition of an influencer is someone who has amassed a sizable and devoted fan base, a trait that any content creator highly prizes. Using influential people as a springboard, you may gain access to their dedicated fan base and win over some of them to your cause.
The key is ensuring the influencers are associated with your specialty and your business. Influencer marketing will undoubtedly help you increase your Instagram following if you meet those conditions.
This article cannot cover all the methods in which influencer marketing can be used to increase your followers. Educate yourself on the topic, and then use the impact of influencer marketing to spread your message.