Do you create YouTube videos? Do you want to know how to analyze your YouTube performance? In this passage, you will find a couple of methods to measure your performance on YouTube.
Access Audience Engagement
You are able to get a general idea of the quality of your audience according to YouTube’s Engagement reports. Compared with engagement, the number of audiences seems to be unimportant. If no one is interacting with you, then there is no point in having thousands of audience.
It is clearly that you want to have channel subscribers as many as possible. It is indicated that those subscribers are so obsessed with your videos that they want to view the next one.
Based on the Subscribers report, you are able to track your subscribers as time goes by. If you find a big loss in the number, it means that something is wrong with your performance.
Likes and Dislikes
According to the Likes and Dislikes report, it is indicated that the number of people who liked or disliked your videos as time goes by. The data can reflect emotional reactions.
Sharing & Comments
By using the button of the Share, you can check how many times your videos were shared by others on their social networks. This metric is interesting and it shows that your audience so liked your video that they want to engage enough to share it on social platforms like Twitter, Facebook, etc. The number of comments is also a good indicator of your audiences’ engagement with you. Keep in mind that you always read the comments carefully to analyze if the feedbacks are negative or positive.
Evaluate Video Watch Behavior
YouTube provides a powerful tool to help you evaluate your performance.
To evaluate your analytics, open Creator Studio and choose Analytics. You can find data related to video watch behavior and your viewers.
Based on the Watch Time report, you will find information related to watch time and views. Of course, it is wonderful to have a large number of views, but it only indicates the number of times a video player loaded. By comparison, the viewer engagement matters more.
According to Audience retention, you can find how long people keep their attention on your videos. Based on Absolute Audience, it indicates how many views for different segments of your videos.