Are you looking for fresh ideas to promote your product? TikTok is the ultimate platform to do it. Surprisingly, people are more likely to discover their next purchase on TikTok than on other social apps. The browsing and discovery of brands is in the DNA of the platform, which is evident in the billions of views on product-hunting hashtags like #TikTokMadeMeBuyIt. But, to reach more shoppers, it is essential to know what an effective TikTok promotion looks like.
In this post, we explain the best practices for promoting products on TikTok and dive into TikTok content trends for every major industry. You will get insights into the top-performing TikTok marketing ideas and examples you can apply to your content strategy.
1. Unboxing and First Impressions Videos
Unboxing and first impressions videos are a great way to showcase your product and generate excitement around it. Influencers can create a sense of anticipation and show viewers what to expect when they buy your product.
People love a good unboxing video and tech products are no exception.
This video from The Poor Traveler shows an unboxing and first impressions of a new drone. The creator provides a detailed review of the product’s features and capabilities, giving viewers an idea of what they can expect if they purchase it.
Make sure to provide clear instructions on how to unbox the product and highlight any features or benefits that make it unique.
2. How-To and Tutorial Videos
Many tech products require some instruction to use effectively. This is where how-to and tutorial videos come in handy.
Influencers can create step-by-step videos that show viewers how to use your product, troubleshoot common issues, and get the most out of it.
This video from photographer Kati Morton shows how to use the Vello wireless shutterboss. The creator provides clear instructions and demonstrates how the product works in a real-world setting.
How-to and tutorial videos are a great way to educate your audience and provide value while promoting your product.
Fashion and Beauty Products
Fashion and beauty products are popular on TikTok, with many creators sharing their favorite outfits, makeup looks, and skincare routines. Here are some ideas for promoting fashion and beauty products on the platform.
3. Try-On Hauls and Lookbooks
Try-on hauls and lookbooks are a staple of the fashion industry on TikTok. Creators showcase their favorite outfits, share styling tips, and give viewers an idea of what to expect if they purchase the products.
This video from influencer Isabella Rose shows a try-on haul of sustainable fashion brand Reformation. The creator shows off the clothes and gives her honest opinion of the fit and quality.
Try-on hauls and lookbooks are a great way to showcase your products and give viewers a sense of how they look in real life.
4. Makeup Tutorials and Product Reviews
Makeup tutorials and product reviews are popular on TikTok, with many creators sharing their favorite beauty products and techniques.
Influencers can create tutorials that show viewers how to achieve a certain look using your products, or they can provide reviews and recommendations based on their personal experience.
This video from makeup artist @ashghotcakess shows a tutorial on how to achieve a bold eye makeup look using products from Pat McGrath Labs. The creator provides step-by-step instructions and shows the final look.
Makeup tutorials and product reviews are a great way to educate your audience about your products and show how they can be used in real-life situations.
5. Before-and-After Transformation Videos
Before-and-after transformation videos are a great way to showcase the transformative power of your products.
Influencers can create videos that show the before-and-after results of using your skincare, makeup, or hair care products.
This video from influencer Nabela Noor shows the before-and-after results of using Fenty Beauty’s Pro Filt’r Soft Matte Longwear Foundation. The creator provides an honest review of the product and shows how it can be used to create a flawless, long-lasting look.
Before-and-after transformation videos are a great way to showcase the effectiveness of your products and generate excitement among viewers.
TikTok is a powerful platform for promoting products, with billions of views on product-related hashtags and trends.
By using the right strategies and creating compelling content, businesses can reach more shoppers and drive sales on the platform.
Whether you’re promoting CPG products, tech gadgets, or fashion and beauty items, there are plenty of creative ways to showcase your products and engage with your audience on TikTok.