How to Promote Your Videos and YouTube Channel
Billions of users visit YouTube every month and watch billions of hours of videos every day. Yet, more than 23 million YouTube channels are vying for viewers’ attention. How to promote your YouTube channel while keeping your videos from getting lost in the sea of content?
Do not worry. I’ll outline twelve promotion techniques in this article to help you grow YouTube views and revenue. It would help if you looked at other YouTube tools that might improve your workflow and increase the impact of your marketing plan.
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As I mentioned in YouTube stats, the AI-based YouTube algorithm drives 70% of user views, so let’s start by taking a closer look at the key components of the algorithm.
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You should be aware of these two crucial YouTube algorithm elements…
It’s no longer enough for someone to click on your video and start watching it. Until 2012, the YouTube algorithm favored content with the most views. However, it has since been tweaked to maximize long-term audience engagement and happiness.
The two things that matter are:
Watch time: The length of time spent watching the video.
Total time spent on YouTube during the session.
Because the algorithm “follows the audience,” you must prioritize user retention and maximize user engagement. Like/dislike and “not interested” responses are several other important metrics used by the algorithm.
Professional YouTubers are adept at using statistics to identify behavioral trends that lead to a sudden drop in the audience. For example, one of Tim Schmoye’s clients observed that his ratings dropped every time he used the word “module.” This caused him to stop using the word in his films, flattening his retention chart.
So how can you extend your session?
While you’ll see some strategies later in this article, sticking to posting every week is a great plan. If you do this and become part of their weekly routine, your film may be transferred to the viewer’s homepage. So your video opens up every one of their YouTube sessions. Isn’t it worth it?
1. Spend time on YouTube SEO
YouTube is the third largest search engine in the world. You can get free views every month if you can rank your video at the top of the YouTube SERP.
How can your ranking improve?
Searching on YouTube doesn’t return a list of the most popular videos. Show users the most relevant movies and channels. The things you must pay attention to are as follows:
Include relevant keywords in the video’s title and description: the YouTube algorithm can use the text. You can tell YouTube to take your target keywords into account by mentioning them in your metadata.
How do you identify sentences that accurately summarize the information in the video? This is just your standard keyword research, so I recommend using a program like Tubebuddy (check it out here) or vidIQ (check it out here).
Include subtitles: You allow yourself to interact with and reach audiences worldwide. It also enhances the user experience for native audiences if your voice is unclear.
Create a unique thumbnail: A thumbnail is the first visual connection a potential viewer has with your video. They’re more likely to click if your thumbnail is visually appealing and your title piques their interest. People will recognize videos of your ears more quickly if they are attractive.
Engagement: Viewers must engage with your video after clicking on it. Do most visitors watch at least half of the video? Also, do they like, dislike, comment and subscribe to your videos? The more involved the better.
Pro Tip: You can also use relevant tags from other videos. You might wait to rank in YouTube search using these tags. However, you can draw attention to yourself and generate traffic through the “Recommended Videos” option.
2. Use other social media channels for promotion
Do you already have followers on other social media sites?
Your new movie can get some attention even if you only have a few hundred friends and followers. I plan to update within the first 24 hours of posting a video with friends and family.
A video’s position in the SERPs is based on engagement and social proof in the first few hours after posting.
In addition to doing this as a long-term strategy, consider reaching out to sites with videos embedded in the articles.
You can contact a website that has already written about a topic to explain how your video enhances it with “media” content. And lengthens their stay on the page.
Share your new films with them if you already have an email list or website. It’s a fantastic strategy for generating interest and launching views. The YouTube algorithm uses these preliminary interaction measurements to determine if the video will be shared further on the platform.
3. Use other channels
Want to be seen by a bunch of people who haven’t heard of you?
Then work with other artists. Cross-promotion is an excellent strategy for growing your followers quickly. Use simple mechanics. Social proof is created when biographies with comparable audiences (and possibly different material) endorse your work. The audience learns more about you.
Look for channels like these to identify possible colleagues.
Impact: If you connect with a channel that has 10 times as many subscribers as you, the chances of a partnership growing are slim. If not, you must provide them with some other value.
The type of your audience can be determined by looking at their viewing habits and other channels. You can find some exciting creators to collaborate with in your comments section.
Social Blade is an excellent resource for finding channels of comparable size and demographics.
4. Ask your audience for help
YouTube viewers are more accustomed to calls to action than viewers on other social media sites. This is due to platform video creators’ deep-rooted “likes, comments and subscribes” spirit.
During these critical moments, you can explicitly ask your audience for help:
To get notified about updates to your channel, you can invite viewers to “press the bell icon” at the beginning of your video.
End Screens: Interaction bait that viewers “anticipate” after a video. As a result, retention rates dropped significantly. When you are done with the screen, be careful not to switch screens and keep talking.
Unfortunately, only some people will read your video description. However, you can still request to share videos from your channel here.
5. Leverage YouTube Stories and Community Hashtags
Since they are relatively new, not all authors have access to both technologies. They represent YouTube’s attempt to provide users a comprehensive social media experience.
If your website has a community option, you can communicate with your audience by asking questions. The Academy of Life uses it to publish written papers accompanied by engaging video drawings.
This tab can be used to promote your upcoming videos.
The format of YouTube Stories is similar to that of other social media sites like Instagram. The difference is that while these quick video posts are temporary, they last an entire week. Access to these articles is currently only available to channels with more than 10,000 members.
Final Thoughts
There is a large and active audience on YouTube. This is an excellent opportunity for marketers and video producers. However, it is easy to get lost in the hours of video posted every day. A better approach is planning how to market your video and engage your audience.
You’ve come across a dozen effective ones in this article. They take time and effort to perfect, but most creators can use them (even those with low marketing budgets).
